Most strategy dialogues end up with executives talking at cross-purposes because...nobody knows exactly what is meant by vision and strategy, and no two people ever quite agree on which topics belong where' (Geoffrey Moore Escape Velocity) In addition, all too often strategy is a static PowerPoint that goes out of date and gives little indication of the “why of movement”. Craig in his presentation will incorporate thinking from Simon Wardley and visualisation practice to ensure the why of movement is visible and understood so that teams have context and can align more easily to a shared understanding of strategic intent and tactical moves.